NYX PRICELINE GRAND OPENING THIS SATURDAY 16 JULY

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The cult favourite makeup brand with unique products that cater to the new generation of makeup junkies, NYX Professional Makeup is set to launch its first-ever Australian flagship retail store this Saturday 16 July 2016 in Priceline’s Bourke Street Melbourne store, with an additional 300 Priceline stores nationwide to also stock the range by August.

Designed with unique digital features, including a social media hub and a ‘how-to’ beauty bar, the NYX store within store will bring the passion of the online beauty world and its trends into a retail environment.

As a digital-native brand with a global online community made up of millions of beauty junkies, the NYX Professional Makeup store has been created for today’s makeup consumers who are adapting the skills and the tools of professional makeup artists to their own personal styles.

Recognising that these new artists are often self-taught and love to share their makeup styles with the world, the NYX Professional Makeup store within store will celebrate everyday makeup artistry by offering a complete line of affordable professional makeup, new digital technology features and an interactive approach that puts techniques and tools directly into the hands of shoppers.

Starts 9am (lineup from 6am at the Bourke street entrance) at Priceline Bourke Street Mall Melbourne. The first 100 in line receive NYX Gift packs worth $135. With Blogger meet and greets, giveaways, sweet treats, mini makeovers and a DJ, it’s a party like no other.

 

BENEFIT X SARA ELLEN

Benefit Australia in collaboration Aussie actress Sarah Ellen are proud to present She’s got the Magic! A super cute, tongue-in- cheek and high-end production directed by Sarah herself and Jonathan Pease of The Juicy Club.

The video comes as Benefit gets set to release the biggest beauty launch in the brand’s history – the much anticipated all new Benefit Brow Collection hitting Australian shelves on July 22, 2016.

Sarah first shot to fame with her YouTube video ‘Girl with a Funny Talent’ where she demonstrates a unique ability to make her eyebrows dance, a video which now has over 56 million views. It was Sarah’s impeccable brow game, her cheeky attitude and all-round super star quality that made her the perfect choice to help Benefit explode the news of their magical new Brow Collection.

Featuring Sarah’s inimitable style, a hot pink Cadillac and most of all brows on fleek, She’s got the Magic! demonstrates how a beautiful brow can not only transform a look, but magically get a gal out of any sticky situation. Naturally, Sarah’s serious eyebrow skills will surprise and delight. In a style that rings true to both Benefit and Sarah, this quirky, playful and perfectly polished video is sure to make you smile from start to finish.

Sarah says, “My brows put me on the map so I instantly felt connected to this project. Working with Benefit on their biggest launch in history is one thing, but for me to bring my own ideas and creativity to the table makes it even more meaningful. Benefit’s ‘feel good’ brand philosophy very much reflects my own personal values so I knew that together we could make something magical – literally!”

The all new Benefit Brow Collection is a comprehensive range of 9 easy-to-use products to give every gal the confidence to be her own brow expert. Innovative high performing formulas, custom applicators and mistake proof shades mean skimpy brows, patchy brows, barely there brows…any dilemma will instantly disappear!

Available nationwide from July 22nd 2016

NEW LANCOME AMBASSADOR, TAYLOR HILL

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At the young age of 20, American model Taylor Hill has already participated in campaigns and runway shows for the most famous fashion houses. Not long ago, she joined the very private circle of ‘Angels’ of a famous American lingerie brand, which instantly made her one of the best loved young women of her generation. Her charm and freshness have won over the most prestigious fashion magazines which all want her for their covers. Shot by the greatest names in fashion photography including Mert Ala and Marcus Piggott, the winning photographer duo in charge of Lancome visuals for the last three years, Taylor Hill also recently debuted on the big screen in The Neon Demon by Nicolas Winding Refn.

With an expressive gaze accentuating big blue eyes framed by bold brows, a candid yet ultra sensual smile and undeniably rock chick style, Taylor Hill exudes self confidence, but never arrogance. She is the role model of a generation of energetic free spirits who follow her on Snapchat and Instagram, where has over 4 million followers. From backstage at runway shows and the most acclaimed red carpets to the famous Coachella festival, where she makes and impression with her gang of ‘it’ girlfriends, Taylor Hill shares the most exciting moments of her life with fans all over the world.

www.lancome.com.au

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