Maybelline New York and 50 Shades of Grey
Maybelline New York has created a bespoke Australian campaign as part of the 50 Shades of Grey phenomenon that encourages awareness of Maybelline’s fantastic new products. Maybelline New York invites consumers to create a look worthy of your first meeting with Mr Grey, with Maybelline New York’s digital campaign and exclusive 50 Shades of Grey commercial (only seen in the cinema). The partnership with the film showcases its latest products including Master Graphic Eye Liner, Pumped Up Colossal Mascara and Color Elixir Lip Color.
Make sure you keep a look out for this special Maybelline New York campaign when you see 50 Shades of Grey.
50 Shades of Grey is now in open release across cinemas nationally.
For more information on Maybelline’s new products visit www.maybelline.com.au
L’Oreal Professionnel – Techni.Art Dual Sculpters
Beauty mavens L’Oreal Professionnel have also released three essential products. The Techni.Art Dual Styles are 3 professional, versatile and easy-to-use Blow-Dry Cream-In-Gel stylers designed to create plump, sleek or bouncy hair that retains its natural velvet softness.
L’Oreal Professionnel have combined two opposing effects (control and natural movement) in one styling product. The products are designed to deliver 72 hours of dramatic volume, enhanced curl definition or fluid control.
With three different types for a variety of hair textures, there is a product to help you. Liss & Pump Up is for fine hair and works to create dramatic volume while maintaining a smooth touch. Sleek & Swing is for unruly hair, helping to control volume and aids natural, fluid movement with anti-frizz protection. Bouncy & Tender is for wavy/curly hair, that will define curls for up to 72 hours while maintaining a velvety texture.
For stockists and for more information visit www.lorealprofessionnel.com.au
Scholl’s new essentials for your feet
British footcare brand Scholl’s have been taking care of feet for over 100 years. With advancing technology and their own innovation, they brand is continiously growing and providing advanced footcare solutions. Their latest offering consists of an easy to follow skincare regime for your feet. You look after the skin on your face so well- why should your feet miss out? Especially over the warmer months when they are always on show!
The products (Velvet Smooth Intense Serum, Velvet Smooth Essential Moisture Cream and Velvert Smooth Night Mask) can be used in conjunction with their Velvet Smooth Express Pedi as part of a regular beauty regime.
The Velvet Smooth Intense Serum ($14.99) provides intense hydration and visible results. The serum is a hydrating solution and ensures that feet are able to retain the moisture they need. Use this as often as you like, once daily minimum is recommended or more if your feet are in desperate need of TLC.
The Essential Moisture Cream ($14.99) is especially good after a Velvet Smooth Express Pedi. Scholl has created the essential moisture cream for twice daily application, leaving feet noticably softer and smoother. The cream is formulated with Vitamin A and E as well as Omega 6 (known for it’s caring benefits).
For ongoing maintenance it is important to apply Scholl’s Velvet Smooth Night Mask ($14.99). The skin on our feet is 20 times thicker than anywhere else on our body, so a deep hydrating mask is essential. The mask provides hydration for up to 24 hours. Put it on right before bed and you will feel and see a difference the following morning. The formula also contains Vitamins A and E, Omega 6 and Pentavitin TM as well as Almond Oil.
All are available in leading pharmacies and Woolworths nationwide. Now there are no excuses for dry or cracked feet!
For more information visit www.scholl.com.au