LANCÔME LAUNCHES TEINT IDOLE ULTRA WEAR CARE & GLOW FOUNDATION
The unstoppable foundation Teint Idole Ultra Wear from Lancôme is now available in a new caring glow formula. With the lightness of its full coverage and 24-hour life-proof wear, it’s been 25 years since Teint Idole Ultra Wear first proved that longwear can also be breathable. Now, Lancôme introduces a new caring glow formula – Teint Idole Ultra Wear Care & Glow. Delivering medium coverage that stays on and stands out, skin is enhanced with all-over evenness and a 24H Glow finish. Combining buildable coverage, and bare skin like effect, through the match of longwear and care, skin benefits from an instant and lasting supercharged healthy glow finish.
Deploying an exceptional micro-light technology that fuses with skin – Lancôme’s Neo-Glow technology effectively makes the formula one with skin, with no settling, no caking, no budging. The lightness of its pigments naturally highlights facial features for a 24H supercharged healthy glow finish. It also has buildable medium coverage that conceals imperfections and lasts all-day. The effect on skin tone evenness – and radiance is instant and lasting, thanks to a texture that’s daily-life resistant and transfer-free, while providing a natural effect on skin. Further, it is powered by 82% skincare serum: enriched with Hyaluronic Acid for hydration and moisture, and Mandelic Acid to help refine and smooth skin. The secret to Lancôme’s fully breathable coverage? Unique Airwear technology, an air density technology to provide fully weightless coverage that stays on for 24-hours without getting masky. Truly, the foundation skin can live in.
With its non comedogenic easy-to-blend formula available in 30 shades for all skin types, even sensitive, and tones, it provides a plethora of choice for all skin colours! As part of an ongoing relationship with Lancôme, actress, singer and activist Zendaya is the face of the Teint Idole Ultra Wear Care & Glow Foundation worldwide campaign. Watch out for her in ads in print and media.
Teint Idole Ultra Wear & Glow is now available at www.lancome.com.au or Lancôme counters at Myer, David Jones and leading pharmacies.
PRADA LAUNCHES PRADA PARADOXE, NEW WOMEN’S FRAGRANCE
Prada announces the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film. The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself.
Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe. “I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.” says Emma Watson, Actor, Director, Activist
“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” says Yann Andrea, Prada Beauty International General Manager
The new fragrance will be shoppable in Australia on 16 October 2022 at Myer, David Jones and in Prada Boutiques and available in 30ml ($108), 50ml ($179), and 90ml ($260). You can watch the new campaign here